London has always attracted global talent, but the profile of the corporate relocation tenant is changing, and so is what they're looking for.

At Hanson, we work with a growing number of international professionals and families navigating the London lettings market for the first time. What we're seeing on the ground reflects a broader shift in how the prime rental market operates.

The demand base has widened. Relocation tenants were once predominantly drawn from the finance and energy sectors. That's no longer the case. We're now working with clients from the health, sport, entertainment, and technology sectors that have significantly expanded their London footprint in recent years. The result is deeper, more diversified demand across prime lettings.

Priorities have reset. During the pandemic years, lifestyle factors, outdoor space, village feel, and home offices dominated the brief. That balance has swung back decisively. Commute times, proximity to the workplace and access to transport links are once again at the top of the list. Practicality is back in fashion, and it's reshaping which postcodes attract the strongest demand.

Schools drive decisions. For families relocating with children, proximity to international schools remains the single most influential factor in choosing a location. Areas such as St John's Wood, Richmond and parts of west London continue to benefit from this, drawing consistent demand from families across multiple nationalities.

Budgets are rising. Relocation allowances have increased meaningfully, reflecting both the competitiveness of the global talent market and the cost of securing quality homes in London's prime postcodes. For landlords, this translates to a well-funded, professionally managed tenant pool, one of the most reliable segments of the lettings market.

Timing has become less predictable. The traditional September rush has given way to a more fluid pattern of demand throughout the year. For landlords and tenants alike, this means the market rewards those who are responsive and well-advised, not just those who are early.

At Hanson, our lettings team specialises in matching relocating professionals and families with the right homes, quickly, discreetly and with a genuine understanding of what matters most. We know that a successful relocation isn't just about finding a property; it's about finding the right home in the right area, on the right terms, at the right time. If you're moving to London or a landlord looking to understand and access the relocation market, we'd welcome the opportunity to assist.